PCC and Seattle Children's partner to help local families

Seattle, Wash., April 30, 2013 — PCC Natural Markets (PCC) and Seattle Children’s have joined forces to help local families in need. Starting May 1 and running through May 31, PCC will donate 5% of “Kid Picks” product sales, up to a total of $10,000, to support Seattle Children’s as part of the “Families Helping Families” program.

To be a PCC Kid Pick, a product must be approved by two-thirds of the thirty plus child “judges” who test it during tastings on the Kid Picks Mobile conducted at PCC stores, community events and schools.

“The goal of the PCC Kid Picks program is to help shoppers find healthy and popular food choices that their families will like,” said Sara Walsh, PCC’s Community Relations Manager. All 1,700 Kid Picks products are flagged in PCC stores with bright orange signs touting them as “Kid-tested and approved products,” and are also listed in a searchable product database at pcckidpicks.com.

The $10,000 to be donated to Seattle Children’s supports two nutrition outreach programs:

• ACT! (Actively Changing Together!) — a 12-week healthy lifestyle program for overweight and obese youth (eight to 14 years old) and their parents at YMCAs in King, Snohomish and Thurston counties. The program teaches ways to improve nutrition and increase physical activity to help develop healthy lifestyles.
• Fit 4 You — an obesity prevention program offered by the Odessa Brown Children’s Clinic in Seattle’s Central District — identifies patients who are overweight and educates the entire family about grocery shopping, cooking and nutrition.

PCC has supported Seattle Children’s for the past five years, raising $50,000 for the organization over that time.

About PCC Natural Markets: Headquartered in Seattle, Wash., PCC Natural Markets is a certified organic retailer with annual sales of $180 million and an active membership of more than 49,000. PCC operates nine locations in the Fremont, View Ridge, Greenlake, West Seattle, Seward Park, Kirkland, Issaquah, Redmond and Edmonds neighborhoods. pccmarkets.com

About Seattle Children’s: For over a hundred years, Seattle Children’s Hospital has been a trusted and valued institution in the Puget Sound region. Seattle Children’s mission is “We believe all children have unique needs and should grow up without illness or injury. With the support of the community and through our spirit of inquiry, we will prevent, treat and eliminate pediatric disease.” seattlechildrens.org

Media contact

Tom Monahan, Marketing Manager

PCC Natural Markets

Email

206-547-1222, ext. 189